As a small business owner, you’re constantly looking for new ways to get your company’s brand on the radar of potential customers. If you don’t already, using social media in business is a great way to  engage with current customers  as well as attract new ones. Small business social media marketing strategies actually have an advantage over big companies. Why?  Social media effectiveness boils down to engagement . If a business doesn’t engage with its customers, chances are it won’t have success in social media marketing. Small Business Social Media Interacting with consumers on social media is an important marketing strategy for small businesses. Using social media helps you  build brand awareness , increase your customer base, and connect with current customers. In fact,  one study  revealed a whopping 90% of marketers say social media is important to their business. Eighty-two percent of survey participants worked in businesses with less than 100 employ...